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This site wicathletics.com states the following, "The Western Indiana Conference strives to promote a better understanding of the high school experience for students, staff, and the community of each member school by providing an environment in which sportsmanship is valued and displayed, student achievement is recognized, the standard and expectation of athletic and academic competition is raised, and the opportunity for exchange of ideas is provided." The website's header had Western as the most important keyword. It was followed by Indiana, Conference, and Athletics which isn't as highly ranked as Western. The next words the site used was Sports.